Early this decade, GM put a major focus on improving its cars and expanding the number of crossover vehicles that it offers. As a result, of the last 13 new GM products introduced in the U.S. 11 have been cars or crossovers. Of the next 19 launches, 18 will be cars or crossovers.
Cars like the Saturn Aura, Chevy Malibu and Cadillac CTS have won major awards and are selling well in a very tough market. GM is also the only U.S.-based company to offer a subcompact car, the Chevy Aveo, which we introduced back in 2003. A second subcompact, the Pontiac G3, joins the lineup early next year.
GM crossovers like the Buick Enclave, GMC Acadia and Pontiac Vibe have become increasingly popular with customers who need the space and utility of an SUV in a more fuel-efficient package.
The very rapid shift from trucks to cars that occurred when fuel prices spiked this spring has forced all carmakers to adapt. With its current and future product lineup, GM is well positioned to take advantage of growing demand for fuel efficient vehicles.
