In a takeoff on the popular HGTV program “House Hunters,” Chevrolet created the Car Hunters Challenge using third-party independent research firm, GfK, to conduct drive clinics with customers in the market for a new vehicle.
Click here to see a short summary about the challenge.
Go behind the scenes as Chevrolet takes the ultimate risk by putting 70 drivers in Chevrolet, Honda and Toyota vehicles to determine which they would like to buy. To keep it interesting, the 70 test drivers had no idea that Chevrolet was behind the challenge, or that a commercial was being filmed. Anything could have happened. Yet, when asked, 43 of them chose Chevrolet.
Click here to watch. www.carhunterschallenge.com